In today’s digital economy, mobile is no longer optional, it’s essential. More than 70% of global web traffic now comes from smartphones, and mobile apps dominate the way users interact with brands. From banking and retail to media and education, companies that invest in mobile gain a competitive advantage by being exactly where their customers spend most of their time: on their phones.

At MarsBased, we’ve spent more than a decade helping businesses design, build, and scale cross-platform mobile applications. Our mission is simple: to create mobile experiences that are fast, intuitive, and cost-effective, without compromising quality.

Why mobile matters more than ever

Mobile apps are more than just a convenience; they are a direct channel to users. Unlike websites, apps allow for push notifications, offline use, better performance, and deeper engagement. For many industries, an app isn’t just a tool, it’s the main product.

The challenge, however, is that building native apps for both iOS and Android can be expensive and time-consuming. That’s where cross-platform development comes in. With frameworks like React Native, we help clients ship apps that feel native, but are built from a single codebase. That means faster development cycles, lower maintenance costs and consistent user experiences across devices. In the past, we also built apps using Ionic, but we haven't touched it for a few years, now.

Our approach to mobile development

Every mobile project at MarsBased follows a structured process designed to deliver long-term value:

1. Discovery & strategy

We start by mapping out business goals, target users, and success metrics. This ensures the app is not only technically sound but also aligned with the client’s growth strategy.

2. UX/UI Design

Great apps are intuitive. Our designers create wireframes, prototypes, and visual mockups that focus on simplicity, usability, and engagement. Accessibility is always considered from day one.

3. Development

Using React Native, our engineers build apps that combine the flexibility of hybrid frameworks with the feel of native performance. Our backend team ensures seamless API integration, secure authentication, and reliable data handling.

4. Testing & quality assurance

Before launch, every app undergoes rigorous QA to check performance, compatibility, accessibility, and security. Our standard is simple: if it doesn’t meet the MarsBased quality levels, it doesn’t ship.

5. Launch & beyond

We take care of the publishing process for both the App Store and Google Play, including provisioning, certificates, and compliance requirements, if the client requests it, but we'd rather have them do it so we can focus on producing the app. After launch, we continue to support updates, scaling, and new feature development.

Real success stories

Aparcango: Suite of multiple apps

We developed a suite of mobile apps for Aparcandgo. After having built a spin-off for them and having helped them in multiple fronts (building APIs, redesigning their frontend, etc.) they tasked us with designing and developing a suite of six mobile apps to manage multiple areas of their business (one for B2C, one for their parkings, one for their concierges, etc.) whose project lasted for a year. These apps are still being used nowadays.

Nieves Energía

Our most recent mobile project has been developing the main app of this giant of the energy sector: Nieves Energía. We designed and developed an app to help them with their loyalty programs, to manage their partners, promotions, payments and much more.

DPL ETT: Business growth through mobile

When DPL ETT partnered with us, their goal was clear: digitize internal processes and make their services more accessible to clients. We built a mobile app that not only streamlined operations but also became a growth engine. The result? 285% business growth after launch. A clear demonstration of how mobile can transform a company’s bottom line.

Vies Verdes: Accessibility at its core

Vies Verdes wanted to create an app that allowed visually impaired users to explore nature trails independently. We developed an inclusive, user-friendly app powered by Ionic and Ruby on Rails, designed with accessibility as a core principle. This project reflects our belief that technology should empower everyone, not just the majority. Their app ended up winning an award!

Why companies choose MarsBased

There are thousands of mobile developers out there, but our clients stay with us for the long term. Here’s why:

Expertise in hybrid frameworks: We’ve been working with React Native and Ionic since their early days, mastering how to optimize them for performance and scalability.

Frontend + Backend synergy: As a full-stack development firm, we don’t just build frontends. We ensure the entire ecosystem, APIs, databases, servers, works seamlessly with the app.

Proven track record: From media platforms to accessibility apps, we’ve delivered success stories across industries.

Remote-first DNA: With a fully distributed team, we’re experts in asynchronous communication, timezone management, and international collaboration, which helps us to understand offline-first and timezones better than anyone.

Long-term partnerships: Many of our clients have been with us for years, relying on MarsBased not just as developers, but as strategic technology partners.

The future of mobile

The mobile landscape continues to evolve. From 5G and AR/VR to AI-powered personalization, tomorrow’s apps will be more immersive, intelligent, and indispensable. Companies that act now, investing in robust mobile strategies, will be better positioned to capture market opportunities in the years ahead.

At MarsBased, we’re excited to continue building the future of mobile with our clients. Whether it’s scaling an existing app, creating a new product from scratch, or integrating emerging technologies, we bring the expertise and dedication to make it happen.

Ready to go mobile?

Your users are on their phones, the question is, are you?