Product management

What using AI looks like when you're a PM without a technical background

A non-technical PM's ground-level view of using Claude day to day: writing itself into status reports, explaining unfamiliar tools, sharpening QA, and drawing the line between understanding a system and building one.

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Robots

Our honest take on llms.txt

We shipped llms.txt on marsbased.com and checked the data. Honest verdict: low cost, useful for docs, not a SEO play, and almost no bots read it yet.

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Handbook AI-Augmented Development

How we actually use AI to build software: what's in the Handbook's AI-Augmented Development page

A few months ago we quietly added a new section to the MarsBased Handbook laying out exactly how we use Claude Code day to day, from research to planning to implementation. We never wrote about it here, so we're fixing that now.

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Moving with luggages

How to migrate your post analytics from Ghost(Pro) to self-hosted Ghost

In this blog post, I will show you how to migrate your Ghost(Pro) analytics to a self-hosted instance of Ghost, because the current product doesn't port them.

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Claude Cowork

What I actually do with Claude Cowork

From Slack noise to curated briefings: How Claude Cowork transformed how I oversee projects and team alignment.

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Performance review

Using AI to run performance reviews: how we evaluate our team with Claude

How we connected Claude to our remote stack to eliminate bias and bureaucracy from performance reviews, while keeping human judgment firmly at the center.

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Our best articles

Chosen by our community of readers and clients.

MarsBased x Claude

How we use Claude for product management at MarsBased

How MarsBased uses Claude and Linear to automate PM workflows, shifting the role from administrative tasks to strategic product thinking.

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WebMCP

WebMCP: Making your website ready for AI agents

WebMCP is the new W3C standard that makes websites natively operable by AI agents, no slow vision models needed. Learn how to implement it in 15 minutes.

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MWC 2026

MarsBased @ MWC & 4YFN 2026: The recap 🚀

Is coding becoming a commodity? Dive into our MWC 2026 recap to explore how Agentic AI is redefining the developer’s role and why the future belongs to the AI-native generation

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Latest episodes

From our YouTube channel, Road to CTO, Building MarsBased, and more.

Why 94% of companies fail at AI ROI | Sven Peters (Atlassian)
4 Aug 2026

Why 94% of companies fail at AI ROI | Sven Peters (Atlassian)

Only 6% of companies see a real Return on Investment from AI. The rest buy licenses, burn through tokens, and confuse faster individual…

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How to reinvent yourself in the AI era | Adarsh Pandit
29 Jul 2026

How to reinvent yourself in the AI era | Adarsh Pandit

How do you navigate career reinvention and build a resilient software consultancy in the age of AI? In this episode, Adarsh Pandit (founder…

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Why SEO isn't enough anymore: The rise of GEO with Clemens Rychlik
21 Jul 2026

Why SEO isn't enough anymore: The rise of GEO with Clemens Rychlik

Is traditional SEO officially dead, or has search simply evolved? In this episode of "Why SEO isn't enough anymore: The rise of GEO", hosted…

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We work with a select number of clients each year. Let's see if there's a fit.

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Complex Ruby project, worldwide distributed stakeholders, thin definition. And with all that, MarsBased pulled it off. Great maintainable code, on time and within budget.
Sergio Gago
Sergio Gago
Former CTO @ Rakuten Europe