
By implementing schema correctly, you improve how content appears in search results and when URLs are unfurled on social media or by AI tools like ChatGPT
Leer el artículo: Adopting JSON-LD Schema for cleaner, more powerful SEO
Learn how to optimize web images: compress files, serve the right resolution, use WebP/AVIF, leverage CDNs, and eliminate cumulative layout shift (CLS).
Leer el artículo: Image optimization, delivery and CLS
Schema.org now has a cleaner implementation using JSON that keeps your HTML untouched. Learn how to add structured data to your site without polluting your code.
Leer el artículo: A cleaner implementation of Schema.org using JSON
Learn how to create landing pages that are secure, fast and SEO-oriented for free with Jekyll & Middleman
Leer el artículo: How to create a fast, secure, and SEO-oriented landing page for free
If you're running a company and you're not blogging, you're doing it wrong.
Leer el artículo: If you're not writing, you're losing sales: here's the why and how of blogging for business
We work a lot with web applications, and we need to apply SEO everywhere. Here's what we do.
Leer el artículo: The MarsBased SEO guidelines
Find out how we organise in our frontend projects and the tools we use.
Leer el artículo: The MarsBased CSS & HTML guidelines