How to Create a Blogging Strategy for Your Company

Captain's log, stardate d317.y36/AB

We’ve been blogging for some time now, and we’ve learnt a thing or two. Because we’ve adopted transparency as an integral part of the company culture, we like sharing what we learn with you. It’s a genuine way to give back to the community that has helped so much become what we are now.

In this entry, we will cover how to create a blogging strategy for your company.

Working Remotely from Berlin

Captain's log, stardate d263.y36/AB

In our previous blog entry (Our Six Tips for Remote Working), we mentioned how much we identify ourselves with the culture of remote working. It is actually one of the main pillars of our company culture, and our methodologies clearly reflect the need to be able to work from wherever we want.

Actually, before that, we also wrote about hiring in a distributed team and even in our Lessons Learnt post from a couple of months back.

Two of us spent a good ten days in Berlin, the capital of Germany, and this has been our experience.

Our Six Tips for Working Remotely

Captain's log, stardate d256.y36/AB

At MarsBased, we have a strongly defined company culture. We believe that in order to compete with bigger companies, smaller ventures have to define a strong company culture that attracts like-minded people.

One of our core principles is being able to work remotely. As an officeless company, we want to be able to work from wherever we are, regardless of our location or time-zone. As long as the work gets done, who cares where did you write your code from?

While you wait for the second part of our blogging guide (read the first part here), you can read our team's advice for working remotely.

Lessons Learnt: One Year Running Our Own Business

Captain's log, stardate d195.y36/AB

Time flies. We have been so busy this year, that we have barely had time to look back to all the things we have accomplished thus far. Actually, it’s been a year and a month since we legally founded MarsBased.

One of the companies we look up to is Dockyard. They run a very inspirational blog, where they publish their experiences. This is a small homage to them and to this post, where they described the difficulties they faced during the first six months running a consultancy.

Here’s what we have learnt in this first year of operating full-time as service providers.

You're one step away from meeting your best partner in business.

Hire Us